ULTA Beauty Review: It is Safe & Legit?
Summary
Yes, ULTA Beauty is both legit and safe. It is a well-known beauty retailer with a solid reputation that has been offering authentic products from trusted brands and professional salon services in since its establishment. Shopping online or in-store is secure, and the company has been around since 1990, proving its reliability. While some customers mention minor complaints like pricing or occasional customer service issues, the overall experience is positive. ULTA Beauty’s broad range of products, loyalty rewards, and focus on quality make it a trustworthy choice. If you’re looking for convenience and variety in beauty products, ULTA Beauty is a real and dependable option you can count on.
Pros
- It sells products from good brands.
- It sells at good prices.
- You can enjoy some loyalty bonuses.
- You can use the mobile app for easier shopping.
Cons
- It does not deliver to addresses outside the United States.
- Customer service may be slow sometimes.
Ulta Beauty is a store that sells beauty products. The store is owned and managed by Ulta Salon, Cosmetics, and Fragrance, Inc, a United States company that has its HQ situated in Bolingbrook, Illinois. In this Ulta Beauty review, you are going to find out all you need to know about this store so you can decide whether it is worth shopping at or not.
Now, if you are living in the United States, you must have heard so much about Ulta Beauty, especially because it is a very popular beauty store. Currently, Ulta Beauty has more than one thousand stores across the United States. There might also be one of them in your locality. This is just to let you know that Ulta Beauty is almost in every part of the country. That’s a very good reason you should do your beauty shopping there.
Another thing about Ulta Beauty that is worth mentioning is that the company runs both in-store and online stores. As you will soon get to know, you make can buy things at Ulta Beauty from the comfort of your home or office and have them delivered to you. But we will get into all these as we work our way through this Ulta Beauty review. So, stay with us as we take this tour together.
What Can You Buy from Ulta Beauty?
As the name suggests, Ulta Beauty sells beauty products. As of the time of writing this Ulta Beauty review, the products you can buy at the store include fragrances, make-ups, nails, skincare products, hair care products, tools and brushes, bath and body products, and so much more. Note that you can also buy gifts as well as the travel size packs of these products from the store, if they are what you wanted to shop for.
When we checked the fragrance section to see what the store has in stock, we saw different perfumes from good brands, including Yves Saint Laurent, Dior, Ariana Grande, Burberry, Lancome, and so many others. You can also buy your body mists, roll balls, hair mists, perfumed baths and showers, etc. at the store. All these are sold at good prices, with some of them attracting discounts.
We also checked the nail section and found nail polish of different colors and from good brands. We also saw different exotic nail art and design, nail polish stickers, press on nails, etc.
In the skincare section, we found different body cleansers, special moisturizers for different parts of the body, suncare products, eye treatment products, and so many other skincare products you can ever think of. Note that you can buy the products launched by good brands, such as IT cosmetics, La Roche-Posay, Clinique, Elemis, and Bobbi Brown from Ulta Beauty.
The hair section is another exciting place to visit. Here, you can buy your shampoos, conditioners, hair colors, hair brushes and combs, hair treatment products, hair styling tools, and many others. You can buy products from good brands, such as Pureology, Olaplex, Mydentity, Bed Head, and Sebastian. Of course, you can find products from many other good brands at the store.
The men’s section is another place you may want to visit at the store. Here, you can find special skincare products for men, shaving creams, shaving razors, aftershave, beard care products, colognes for men, hair care products for men, and many more. The products here are also from very good brands.
Another thing you need to know about Ulta Beauty is that you can receive beauty services from the store. If you want to pamper yourself a little bit, you should contact the store and they will be glad to help you achieve that. At Ulta Beauty, you can receive beauty services, such as ear piercing, makeup lessons and application, lash application and extension, facials, hair coloring and highlights, haircut, hair styling, hair extension, hair treatment, hair texture, waxing, and brow bars.
So, check the Ulta Beauty website and have your beauty service booked for you.
Is ULTA Beauty Legit?
The short answer is yes—ULTA Beauty is legit. It is a well-established and reliable company with years of history in the beauty industry, and it’s publicly traded on NASDAQ under the symbol “ULTA.” A brand doesn’t reach this level of success without delivering consistent value and trust to its customers.
Reviews of ULTA Beauty often emphasize the brand’s authenticity and the genuine quality of its products. Whether you’re in need of an affordable moisturizer or splurging on a designer fragrance, you can shop with confidence knowing ULTA Beauty is a legitimate place to buy authentic beauty products.
Furthermore, ULTA Beauty’s partnerships with big-name brands confirm its status as a trusted retailer. It collaborates directly with top beauty companies, so you’re not getting knockoffs or expired products.
Of course, Ulta Beauty is legit. It is a beauty store that has been selling goods and services to its customers across the United States since it was founded in 1990. The store has also won several awards from different organizations, which recognized its services and contributions to the economy and the masses. For instance, in 2021 alone, Ulta Beauty won Forbes Best Large Employers (2021), Fast Company Top 10 Most Innovative Companies in Retail (2021), Forbes Best Employers for Women (2021), and so on. If Ulta Beauty were a scam, it wouldn’t have been recognized for these awards.
How to Order at Ulta Beauty Online Store
Shopping at Ulta Beauty online store is quite easy. If you have been shopping at other online stores, you won’t have a problem finding your way around Ulta Beauty online store. Nevertheless, we will use this section of the Ulta Beauty review to describe how you can go about placing orders at the store.
In the first place, you can’t place orders at the Ulta Beauty if you don’t have an account with the store. So, the first thing you should do now is to open an account on the Ulta Beauty website.
After opening this account, you can go ahead and install the Ulta Beauty mobile app. You can download this app from Google Play Store and Apple App Store. But you can as well click on the app link on Ulta Beauty’s website so you will be directed to the right site that is compatible with your phone’s operating system. With this app installed on your phone, you can easily shop at Ulta Beauty.
Note that you mustn’t install this app before you can shop at Ulta Beauty. You can decide to shop directly from the store’s website, which is still good. So, if you don’t want the app, it’s fine. You can leave it.
Ok, now that you have opened an account with Ulta Beauty, you can go ahead to shop. When you pick a product, it will be sent to your virtual shopping bag. By the time you’re done shopping, you should head straight to the check-out desk to have your purchases tabulated. Here, you will also select how you want the order shipped. After you have been checked out, you can head to the cashier’s desk to pay. After this, you can log out of your account and wait for your package to arrive.
Is ULTA Beauty Safe?
When discussing safety, there are two aspects to consider: the security of shopping at ULTA Beauty and the quality of the products themselves.
- Data and Transaction Security
ULTA Beauty’s online platform is encrypted and secure for transactions. Your credit card and personal information are well-protected when shopping on their website or app. - Product Safety
The products sold by ULTA Beauty come directly from reputable brands, meaning they meet industry safety standards. No matter what you purchase—makeup, skincare, or haircare—you can expect quality products that are safe to use. - Salon Hygiene
If you’re visiting an ULTA Beauty salon, hygiene and cleanliness are taken seriously. Tools are sanitized, products used are fresh, and the staff follow proper safety protocols.
Based on these factors, it’s fair to conclude that ULTA Beauty is safe to shop at both online and in-store.
How to Pay for Your Orders
You can use several payment methods to pay for the things you bought at Ultra Beauty. As of the time of writing this Ultra Beauty review, the payment methods you can use include Ultamate Rewards Master card, Ultamate Rewards (Store) Credit Card, Visa credit card, MasterCard credit card, Discover credit card, American Express credit card, PayPal, AfterPay, Apple Pay, Ulta Beauty plastic gift card, Ulta Beauty eGift card, cash, personal check, and merchandise credit.
Note that cash, check, and merchandise credit can only be used for in-store purchases. PayPal is available for online stores only. If you are going to use Afterpay, you can pay for your purchases in 4 installments.
Ulta Beauty Bonuses
You can claim and enjoy a lot of bonuses at Ulta Beauty. This time, we’re not talking about coupons and discounts, which are seen in almost every store. Here, we’re saying that Ulta Beauty has bonus programs that give back to the store’s customers. In this section of the Ulta Beauty review, we will look into the Ultamate Reward points and the VIP membership program.
Ulta Beauty Ultamate Reward Points
Ulta Beauty rewards its customers for being loyal. What it does is that it rewards them with loyalty points, known as Ultamate Reward Points. Each time a customer purchases products at the store, he will earn a number of points that are equal to the amount he spent. For instance, as of the time of writing this Ulta Beauty review, a customer can earn 100 points for spending $3 at the store. If he spends up to $8, he will receive 250 points. If his purchases are worth $30, his points will be up to 750. As you can see, the more things you purchase at Ulta Beauty, the more bonus points you will receive.
The Ultamate Rewards points you earned can later be exchanged for products. You will find the goods you can exchange them for and the number of points each of them is worth on the store’s website. So, all you have to do is accumulate more points until you have gathered enough to exchange for any of the products you desired.
Ulta Beauty VIP Membership Program
When you create an account with Ulta Beauty, you will have the “Member” status at the store. At this level, you will enjoy a few benefits, such as bonus points, discounts, and some birthday gifts.
When you spend up to $500 at the store, your membership status will rise to the “Platinum” level. Here, you will receive more gifts in addition to what you had while at the “Member” level. For instance, on your birthday, you will receive an extra $10 coupon in addition to the other gifts you received while you were at the “Member” level.
By the time you spend up to $1200 at Ulta Beauty, you will join the “Diamond” status level and start enjoying a lot of exclusive bonuses, rewards, gifts, and waivers. This is the best part of the Ulta Beauty VIP Membership program.
Shipping Methods
If you are wondering whether Ulta Beauty does free shipping, this section of the review will answer that question for you. But before we go into that, we think you may need to know that you can pick up goods you purchased online from the Ulta Beauty store that is close to you. That is, after shopping online, while checking out, you should select to pick up your purchases from a nearby Ulta Beauty store. Here, you can simply collect your order at the curbside or walk into the store to pick them up.
But, if you want your purchases to be shipped to your address, you can opt for the standard, expedited, premium shipping methods. You can also choose “Same Day Delivery” so your package will arrive within 24 hours of completing the purchase process.
Concerning Ulta Beauty’s free shipping, you can receive that if your order qualifies for the promo. But then, if you opt for this promo, your package will only be delivered through the standard shipping method.
Ulta Beauty delivers all over the United States but it is not all the shipping methods that are available for every shipping address. So, you should always check if your address is eligible for your desired shipping method before you opt for it.
Note that Ulta Beauty only ships to the addresses within the United States. If you live outside the States, you will not be able to purchase from the store and have your order delivered to you. This means that Ulta Beauty is for consumers in the United States alone.
Does Ulta Beauty Accept Return?
Of course, if you buy a product from Ulta Beauty and you are not satisfied with what you received, you can always return it. However, there are conditions you have to meet before you will receive a refund. For instance, the product must be returned with its original components still intact. This means you didn’t use the product. Note that in some cases, the original wrap or carton used to ship a product must be used to return it. If you meet these conditions, you will receive a refund for the returned order.
When you want to return a product, you can send it to any of the Ulta Beauty in-stores around your vicinity or mail it back to the store’s HQ. However, you are going to pay the delivery cost if you use mail. Remember to use the same shipping carton used to send the order to you when returning it by mail.
ULTA Beauty Complaints and Feedback
Like any major retailer, ULTA Beauty has its fans and critics. Here are some common complaints and positive feedback based on customer reviews:
Common Complaints
- Pricing: Some customers feel that certain premium products are priced higher than expected. However, ULTA often counters this with discounts and sales.
- Customer Service: A handful of reviewers mentioned inconsistent customer service experiences, both in-store and online.
- Return Process: While ULTA has a return policy, some customers noted delays in refunds or specific requirements that could make the process cumbersome.
Positive Feedback
- Wide Variety: Most reviews of ULTA Beauty applaud its extensive collection of products. Customers appreciate the ability to find everything they need in one store.
- High-quality Services: Those who use ULTA Beauty salon services often praise their professional stylists and friendly staff.
- Rewards Program: Many loyal shoppers love the Ultamate Rewards program, mentioning how much they’ve saved through point-based discounts.
Customer Service
At Ulta Beauty, you can contact the customer service team through text, telephone calls, live chat, and email. This service is available 24/7, so you can contact the store at any time of the day and every day of the week.
Also read: SeatGeek Reviews 2025
Let’s Conclude Here
This ULTA Beauty review reveals why the brand is so highly regarded in the beauty industry. ULTA Beauty is legit, safe, and a trusted name by millions of customers. Whether you’re shopping online or visiting a physical store, the extensive product offerings and salon services make it a standout choice for beauty enthusiasts. Like any retailer, it isn’t without its flaws, but ULTA Beauty’s overall commitment to quality and convenience makes it worth considering for your beauty needs!
Well, this Ulta Beauty review must have given you an insight into how the store operates. As you can see, the store sells a lot of products from good brands. You can also receive beauty care services as well as learn how to provide such services. This is to say that Ulta Beauty has a lot of advantages that you may wish to benefit from. So, you should go ahead and create your account at the store and begin to shop. Remember to go for the shipping method that suits you best.
